A Simplified Guide to Performing SEO

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What is the first thing you do when you have a cleaning services website or any other website and you want it to rank on the first page of Google? There are many things you can do but believe me one of the most exciting things you can think of is optimizing the website for search. Google and other search engines have given businesses a lot of opportunities to rank on their pages, drive massive traffic, and generate a lot of revenue.

Let’s have an understanding of what SEO is and how it works.

What is SEO?

At the basic level, SEO plays a key focus in expanding the visibility of a business in organic search results. It helps businesses rank more pages higher in SERPs. In turn, the reward is a business driving more visitors to the site and increasing chances of making more conversions. So we can say SEO is a strategy that ensures that when someone googles your products and services, they can find your website. SEO works in ensuring two things happen, and that is rankings and visibility.

The ranking is a process that search engines use to determine where to place a particular web page in SERPs. On the other hand, visibility deals with how prominent a particular domain is in search engine results. With higher visibility, your domain becomes very prominent in SERPs.  Lower search visibility will occur when a domain is not visible for many relevant search queries. SEO is important in helping position your brand throughout all channels that buyers are using to search for businesses related to your industry.

Here are the core components of a strong SEO strategy;

Technical setup

For your site to rank, three key things must happen. First, the search engine needs to find your pages on the web. After that, it must scan them to understand the topics that are related to your keywords. Finally, it will need to add them to its index. This index is a database of all the content it has found on the web. This way, the algorithm can consider displaying your website for relevant queries.


Another very important aspect of a strong SEO is content. Every time you use the search engine, you will be looking got content or information on a particular issue or topic. This content will normally come in different formats. It can be in form of text such as a blog post or a web page. It could also be a video, product recommendation, or even a business listing. Content is what customers want when searching. Regardless of what they are searching for, it is the content that provides those results. Additionally, search engines use content to determine how to rank a page.


The third and another important part of a strong SEO strategy link. In its quest to provide users with the most relevant and accurate results, Google and other search engines have a priority on the number of referring domains or links that are pointed on a certain page. The more reference your pages and content has from other websites, the more authority you will have on SERPs

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