Author: pet176

How to Let Customers Know About Price Increase

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It happens to every tow truck industry – yes, we are talking about the price increase. There has been a change in your industry and as a result, resources needed to produce your goods and services are limited, and as a result, you need to adjust your prices upwards. Now, you have to tell your customers, who have been so loyal to you that you intend to adjust the prices upwards. You are probably worried about how the conversation will turn up. After how customers have dedicated their efforts to your business, is it that what you are repaying them with is only a price increase?

The good news is that most customers expect that the price of their most beloved products will never remain constant forever. Here are some important tips on how to announce price increase to your customers without breaking a sweat.

Make the announcement directly

You need to make the announcement for a price increase to be so direct to your customers. It would be very unfair for a customer to suddenly find out there has been a price increase in their product by getting this news over social media. If a price increase occurs, go through your list of all customers and ensure you use the same product to know the price increase. If possible, ensure you personalize each message you send to your customers.

Let your customers know in advance

You should provide your customer with plenty of time when it comes to issues regarding price increase. Doing so will help them reassess their budget or even consider alternative options available. It Is important to keep them in the loop and make them aware of the situation. You should encourage them to one or more orders of the product before the price increase kicks in.

Remind them of better quality

You need to remind your customers that higher prices mean better quality. It can be very confusing to customers why a price increase would be necessary if they have been purchasing the same product for months or years. This makes it very paramount that you state the importance of product quality. Typically, products increase in price so as to match the higher operating cost, increase in hires, or just an increase in price in materials. To ensure the same level of high quality, sometimes, you might need to raise the price.

Explain the reasoning behind the price increase

Make it clear that you are raising the price to maintain the quality of the product. Else, you should explain what caused the price increase. For example, just as some raw materials become increasingly scarce and quite expensive, companies utilizing these materials are sometimes forces to increase their prices for the products that use them. Additionally, when doing a price increase, ensure the entire organization is aware of the price increase before making the announcement to your customers. You should also allow your customers to reach out with further questions, concerns, and clarifications. Have a strategy in place before you can implement and price increase.

Categories: Uncategorized

A Simplified Guide to Performing SEO

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What is the first thing you do when you have a cleaning services website or any other website and you want it to rank on the first page of Google? There are many things you can do but believe me one of the most exciting things you can think of is optimizing the website for search. Google and other search engines have given businesses a lot of opportunities to rank on their pages, drive massive traffic, and generate a lot of revenue.

Let’s have an understanding of what SEO is and how it works.

What is SEO?

At the basic level, SEO plays a key focus in expanding the visibility of a business in organic search results. It helps businesses rank more pages higher in SERPs. In turn, the reward is a business driving more visitors to the site and increasing chances of making more conversions. So we can say SEO is a strategy that ensures that when someone googles your products and services, they can find your website. SEO works in ensuring two things happen, and that is rankings and visibility.

The ranking is a process that search engines use to determine where to place a particular web page in SERPs. On the other hand, visibility deals with how prominent a particular domain is in search engine results. With higher visibility, your domain becomes very prominent in SERPs.  Lower search visibility will occur when a domain is not visible for many relevant search queries. SEO is important in helping position your brand throughout all channels that buyers are using to search for businesses related to your industry.

Here are the core components of a strong SEO strategy;

Technical setup

For your site to rank, three key things must happen. First, the search engine needs to find your pages on the web. After that, it must scan them to understand the topics that are related to your keywords. Finally, it will need to add them to its index. This index is a database of all the content it has found on the web. This way, the algorithm can consider displaying your website for relevant queries.


Another very important aspect of a strong SEO is content. Every time you use the search engine, you will be looking got content or information on a particular issue or topic. This content will normally come in different formats. It can be in form of text such as a blog post or a web page. It could also be a video, product recommendation, or even a business listing. Content is what customers want when searching. Regardless of what they are searching for, it is the content that provides those results. Additionally, search engines use content to determine how to rank a page.


The third and another important part of a strong SEO strategy link. In its quest to provide users with the most relevant and accurate results, Google and other search engines have a priority on the number of referring domains or links that are pointed on a certain page. The more reference your pages and content has from other websites, the more authority you will have on SERPs

Categories: Uncategorized

How Time Tracking Can Kickstart Your Business Growth

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Business time management is a big challenge for both businesses and individuals. If time is not well managed, projects will get delayed, you will get invoices that don’t match time spend, projects will be poorly delivered and ultimately, business processes will be sculptured. Businesses offering towing service have learned the art of time management, and this discipline has helped in delivering superior results. With time tracking, you can avoid all traps of poor business time management.

Time tracking ensures the right tasks are prioritized, work and projects are completed on time, and budgeting, as well as billing, are always accurate. Time tracking will help you record how much time is spent by a person, business, or team. Through tracking, businesses can iterate and improve on their time management process.

Here is how time tracking improves business time management.

Estimate and bill more accurately

When you are approached by a client for a new project, look at all historical time tracking data you have for similar projects. Doing so can help you more accurately estimate the time invested and the cost incurred. That way, you will also have a few discrepancies between bills and estimates. If a client questions about the invoice, you will have more accurate data to back up your decisions.

Manage capacity effectively

When you are armed with previous projects’ data, you stand a better chance with insights on your capacity and delivery. You will know if you can take on new clients or projects. You will also see the signs when it is time to look for more work or employees.

Gain vital insights

When you take a look at your data delivered to clients and projects you have undertaken, you will evaluate all the sectors that are working and knowledge of the areas you are failing. That will help you take both mitigating and corrective actions that would get you back on track. You will know how to decide on tasks and things you need tweaking.

Identify areas for improvement

Time tracking will help you in pinpointing tasks that are taking too long to be completed, as well as things not going according to plan. You can explore why things are happening the way they are happening and take corrective actions necessary. You will decide if you need to change the way you are approaching tasks, or whether you need to perform tasks the same way.

To get you, employees, on board with time tracking, there’s a couple of things you must get right. You need to explain the purpose and benefits of time tracking to your employees so that they don’t feel as if they are being monitored. Have open communication about your goals and explain how time tracking is beneficial. Have a clear explanation of expectations so that everyone is aligned with your goals. Additionally, do not use time tracking data against your employees.

To get the best out of time tracking, look for applications that track and allow logging and tracking, tracking time by client or project, multiple users and time management, give you insights and overviews, and can create automated invoices.

Categories: Business

How to Become Consistent

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consiststentAfter years of running my own towing service, and observing successful people, I have come to make some key observations about the true determinants and key to success, and that is consistency. Entrepreneurs who show up every day and put their best foot forward on everything they do are the one who turn up to be successful. Just the same way empires are built brick by brick, financial independence is achieved at one step at a time. So the big question is, how do you develop consistency and stick to it? How do you grow this essential habit?

Here are simple ways to go about it.

Start by segmenting

Segmenting your day is the key and a principle to successfully prepare for the tasks ahead. When you to think about everything you have to do in a single day, you might get overwhelmed. When you have a lot of things to do in a single day, it may overkill you to cause you to crash and suffer a burnout. When you segment your day, you separate it into small actions and chunks and you only focus on mini goals for each segment. You need to stay calm, confident and productive when under pressure. Keep yourself positively focused on actions that help you to move closer towards your goals.


You need to leverage the power of systems. If consistency is one of the biggest keys to success, then it should be noted that systems are the skeleton keys that unlock every door. The true importance of a product is not what it sells but how it sells it. Systems are very important in allowing you to leverage your time as well as that of other. When you develop systems in your day, your business and life will kick off aligned to those systems. Even if something doesn’t happen according to plan, the systems can take care of the uncertainties to bring back normalcy.

Hold yourself accountable

At one time, we all hit a snag and plateau. It can be very frustrating but it is normal in life. The key to breaking off chains be it mental, financial or physical lies on holding yourself accountable on everything you do. You should equally hold yourself accountable for seeking help wherever you have to seek. You can leverage the power of groups or mentors to help you achieve your goals. If you don’t have a major problem with finances, you can hire a virtual assistant to help you along the way and thus create more time for yourself to pursue other goals.

Categories: Business

Best Ways to Fund a Startup

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startupIf you find that you have a great business idea, funding is nearly the next thing you will be trying to figure out. Every business that has grown to become successful such as Rosedale Tow Truck has struggled in one way or the other trying to figure out how to raise capital. There are many ways to fund your startup from self-funding to venture capital. Organizing the funding needed to start your business is among the most significant hurdles that every aspiring business owner must pass.

The business startup journey becomes very more difficult as aspiring business owners have to face the reality of being turned down for business loans. The good news about startup funding is that there are plenty of funding options for startups to turn to. Let us explore these options;

Friends and Family

Borrowing money from friends and family can be a classic way to start your business. It can be quite hard to convince banks or investors to believe in your business, but that is not always the case when it comes to friends and family. Friends and family can be very much willing to help in funding your company. If you are getting money in the form of a loan from them, you need to ensure that they get sound legal advice to put everything in order. The only downside of this method of funding is that it can be straightforward to lose friends if something doesn’t go as planned.

Bootstrapping your Business

startup fundTo succeed in your first business, you have to ensure that you get some saved up funds that you can easily access and put up in your business. With bootstrapping, you make use of your own funds to run your business. The money you use for bootstrapping may come from your personal savings, low-interest credit cards or your other lines of credit. The only major problem with bootstrapping is that if your business doesn’t succeed, you may be left with a substantially high amount of debt.

Small business loans

Some banks normally offer loans to small businesses. However, not that banks are historically very cautious offering loans to small companies, so it can be challenging to qualify. There are alternative lending or borrowing companies and institutions that you can equally use to get your business off the ground. The only downside of these lending institutions is that some can be very exploitative and predatory.


If you have an excellent business idea, and you are great with social media in getting people together, you can make use of crowdfunding. When crowdfunding, you can make use of sites such as Indiegogo and Kickstarter among other options. These sites can be an excellent source to help you pull funds together. The only downside with crowdfunding is that many companies are making use of this method, so you have to create much buzz on social media to stand out. Another technique you can use is an accelerator or an incubator. The good thing about incubators is the high level of mentorship involved.


Categories: Business

Most Safe Places to Keep Your Money

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savingNow that the stock market is not very certain due to sinking companies, the volatility of the economy, real estate bubble among other factors leading to fluctuation in the value of money, which are the best places to keep the money? You need to keep your money in a place that brings high returns. Such a place should be free from risk or have a very low risk.

If you’re looking to invest your hard-earned money, it can be overwhelming to decide where to put it. If you’re young, you are faced with a lot of challenges in determining where to invest your money and enjoy the profits for decades to come. When saving for retirement, stocks are the best option due to the high rate of return over an extended period. However, for short-term investments, where do you go?

If you are looking for the safest places to put your money, here are the top places you should consider.

Savings Account

Savings accounts are perhaps the most honest and most convenient place to put your money. These accounts are very liquid such that you can get money in or out whenever you want. The specific features defining a savings account include interest rates, account balances and the use of cards. In most cases, banks offer a meager interest that is not enough to keep up with the inflation which is mostly 0.06%. Some banks may let you open an account with as low as $1 which others require anywhere between $50 and $50,000 as minimum operating balance.

Money Markets

Just like savings accounts, money markets are safe and liquid accounts which allows you to store money up to a certain amount, mostly $250,000. A couple of aspects make money markets to be different from savings accounts. In money markets, the interest rate is a bit higher than a savings account. To operate these accounts, the minimum account balance can be anywhere between $1,000 and $25,000. There are a certain number of transactions you can make per month as per regulation.

Certificates of Deposits

A certificate of deposit refers to a fixed term loan that you make to your bank. With CDs, you agree with your bank to keep your money for a specified time, it could be six months, one year or three years, in exchange of an agreed-upon interest rate that is guaranteed when the certificate of interest matures. CDs are insured, and this means you can’t lose your money. The key downside of CDs is that it ties down your money for a specified period. Though it is possible to withdraw it before maturity, you will pay the price for that.

Low-Risk Investments

The downside of low-risk investments is that the interest rate is quite low. But all in all, you don’t want to put all your vital eggs in one basket. Some of the best low-risk investments include; treasury securities – which are loans that you give to the government including treasury bills, treasury notes, and treasury bonds. Treasury bills take weeks to a year to mature. Treasury notes are medium and may take 2 to 10 years to mature while treasury bond is long term and may take up to 30 years to mature with interests paid every six months.

Categories: Business

Ways to Get Investors for Your Business

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fundingWhen you have a viable business idea and you know the amount of funding needed to get you off the ground, the next step is to find investors. Finding investors can be intimidating and a scary route, but its the best path you can follow to achieve success. You have to understand that business plans do not generate business financing. Though there are many kinds of financing options that require a business plan, the truth is that nobody invests in a business plan. Investors need a business plan because it is a document that communicates information, ideas, and projections, but they invest in a company, its products, and people.

When you are in search for the right investor, here are some aspects you must get right.

Realistic Budget

Create a realistic budget that can help you gain traction. Investors see great companies as those with a proven traction and customer delivery. You will need to have a budget to get your first customers. Once you have reached a particular milestone, it’s time to look for investors. As a CEO of your company, you may dedicate up to six months pitching to the right investors. Have a budget on what it will cost you regarding traveling and other expenses.

Use Startup Launch Platforms

investorMany companies have now launched specific platforms that provide research, information, and assistance in all aspects of getting a business began including the best ways to connect with the right investors. These startup guide companies, otherwise known as incubators provide extraordinary opportunities to help many people get connected to the right investors.

Angel Investors

You can find angel investors who are willing to invest in your startup. These angel investors are not only willing to invest in your startup but are also ready to sit on your shoulder to offer you mentorship and a lot of solid advice. They also provide you access to their network of contacts. There are so many online platforms where you can find angel investors who can give you a lot of information on the different types of investments you might seek.


There are hundreds of crowdfunding websites and platforms that can help startups grow. These sites provide you access to different types of investors from the general public who are willing to take part in your startup to philanthropists who have an interest in helping others realize their dream. Each crowdfunding platform has their focus and a way of attracting investors. All you need to do is to study them keenly and see which the right one for you is.

Categories: Business

How to survive Paris on a student budget

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study in parisStudents all over the world are rushing to Paris to enjoy the best of what French education offers to the world. Paris is known for being an expensive city, and its prices can be among the highest in the world. You may find yourself spending a lot on flights, accommodation, and hotels. Foods, drinks and other forms of leisure can be a massive killer of money.

To survive in Paris as a student, there are a couple of things you need to get right. Here are some of the stuff you can do to have a reasonably good time in France.


Start Saving as Soon as You Arrive

Yes, you read it right. Start saving as soon as you arrive in Paris. Paris has one of the most advanced subway systems in the world. 16 Metro lines connect five RER commuter lines, and this makes every block of the city combined. You can buy paper tickets at any station cheaply and save a little on the go.


Buy Paris Museum Pass

While in studying in Paris, you will need to travel around during your free time. One of the best ways to save money is by getting a museum pass. There are so many museum pass attractions that are worth seeing, and you can get tickets a considerable bargain. Since most people visit these museums, you are assured to get huge discounts on certain days.


Get a Grant

parisYou need to be frugal and spend your euros wisely as a student. However, you don’t have to tighten your purse too much because there some available financial aid you can use to meet some basic needs. International students studying in France can enjoy hundreds of student grants that can make your life easier.


Apply for CAF

CAF stands for Caisse des Allocations Familiales. While in France, rent can be quite expensive. However, if you a real yearlong lease or apply to live in low-income areas as a student, you are safe. If you have your visa validated, then you can ask for assistance through making a declaration about your current financial situation.

In addition to studying, you can work up to 964 hours per year and make extra cash. Once in France, you can work part time for up to 20 hours per week, Some the part-time jobs are spread in areas such as teaching, working in restaurants and working in tourist areas.

Categories: Paris