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How to Let Customers Know About Price Increase

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It happens to every tow truck industry – yes, we are talking about the price increase. There has been a change in your industry and as a result, resources needed to produce your goods and services are limited, and as a result, you need to adjust your prices upwards. Now, you have to tell your customers, who have been so loyal to you that you intend to adjust the prices upwards. You are probably worried about how the conversation will turn up. After how customers have dedicated their efforts to your business, is it that what you are repaying them with is only a price increase?

The good news is that most customers expect that the price of their most beloved products will never remain constant forever. Here are some important tips on how to announce price increase to your customers without breaking a sweat.

Make the announcement directly

You need to make the announcement for a price increase to be so direct to your customers. It would be very unfair for a customer to suddenly find out there has been a price increase in their product by getting this news over social media. If a price increase occurs, go through your list of all customers and ensure you use the same product to know the price increase. If possible, ensure you personalize each message you send to your customers.

Let your customers know in advance

You should provide your customer with plenty of time when it comes to issues regarding price increase. Doing so will help them reassess their budget or even consider alternative options available. It Is important to keep them in the loop and make them aware of the situation. You should encourage them to one or more orders of the product before the price increase kicks in.

Remind them of better quality

You need to remind your customers that higher prices mean better quality. It can be very confusing to customers why a price increase would be necessary if they have been purchasing the same product for months or years. This makes it very paramount that you state the importance of product quality. Typically, products increase in price so as to match the higher operating cost, increase in hires, or just an increase in price in materials. To ensure the same level of high quality, sometimes, you might need to raise the price.

Explain the reasoning behind the price increase

Make it clear that you are raising the price to maintain the quality of the product. Else, you should explain what caused the price increase. For example, just as some raw materials become increasingly scarce and quite expensive, companies utilizing these materials are sometimes forces to increase their prices for the products that use them. Additionally, when doing a price increase, ensure the entire organization is aware of the price increase before making the announcement to your customers. You should also allow your customers to reach out with further questions, concerns, and clarifications. Have a strategy in place before you can implement and price increase.

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A Simplified Guide to Performing SEO

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What is the first thing you do when you have a cleaning services website or any other website and you want it to rank on the first page of Google? There are many things you can do but believe me one of the most exciting things you can think of is optimizing the website for search. Google and other search engines have given businesses a lot of opportunities to rank on their pages, drive massive traffic, and generate a lot of revenue.

Let’s have an understanding of what SEO is and how it works.

What is SEO?

At the basic level, SEO plays a key focus in expanding the visibility of a business in organic search results. It helps businesses rank more pages higher in SERPs. In turn, the reward is a business driving more visitors to the site and increasing chances of making more conversions. So we can say SEO is a strategy that ensures that when someone googles your products and services, they can find your website. SEO works in ensuring two things happen, and that is rankings and visibility.

The ranking is a process that search engines use to determine where to place a particular web page in SERPs. On the other hand, visibility deals with how prominent a particular domain is in search engine results. With higher visibility, your domain becomes very prominent in SERPs.  Lower search visibility will occur when a domain is not visible for many relevant search queries. SEO is important in helping position your brand throughout all channels that buyers are using to search for businesses related to your industry.

Here are the core components of a strong SEO strategy;

Technical setup

For your site to rank, three key things must happen. First, the search engine needs to find your pages on the web. After that, it must scan them to understand the topics that are related to your keywords. Finally, it will need to add them to its index. This index is a database of all the content it has found on the web. This way, the algorithm can consider displaying your website for relevant queries.

Content

Another very important aspect of a strong SEO is content. Every time you use the search engine, you will be looking got content or information on a particular issue or topic. This content will normally come in different formats. It can be in form of text such as a blog post or a web page. It could also be a video, product recommendation, or even a business listing. Content is what customers want when searching. Regardless of what they are searching for, it is the content that provides those results. Additionally, search engines use content to determine how to rank a page.

Links

The third and another important part of a strong SEO strategy link. In its quest to provide users with the most relevant and accurate results, Google and other search engines have a priority on the number of referring domains or links that are pointed on a certain page. The more reference your pages and content has from other websites, the more authority you will have on SERPs

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